When Panagora was asked to developed a new e-commerce store and completely re-brand the Stockholm based store, Söderfin, we were thrilled to have the possibillity to use our combined e-commerce knowledge and the challenge to create an all new e-tail brand. The idea was to build a brand that would work internationally and be easy to remember. The basics of the name change was to separate Söderfin from the online store, thus making it easier communicate with a new range of customers outside Sweden widening the market.
Panagora Creative developed a new refreshed look and feel for the ByBloom concept including the logo as well as a new graphic design program. The e-commerce platform Panagora EDGE is used as the e-store front-end. Panagora EDGE has also been integrated with the ByBloom backoffice to automate the order management and customer service.
ByBloom now offers a wide range of beauty products and perfume from brands as Biotherm, Chanel, Dior, Marc Jacobs and many more. Check out the ByBloom site today!
